Pjur

Pjur (pronounced "pure") has been manufacturing premium lubricants in Germany since 1995. They were the first company in the world to develop and market a silicone-based personal lubricant - a genuine innovation that changed the entire industry. Today, Pjur sells more than sixty products across seventy countries, and they've held ISO 13485 medical device certification since 2014. Their lubricants aren't just cosmetics; they're classified as Class IIb medical devices under EU regulations, meeting the same quality standards as surgical products.

Pjur produces silicone-based lubricants headlined by their iconic Original Bodyglide - concentrated, long-lasting, and still protected by a worldwide patent. Water-based formulas including Pjur Aqua with hyaluronan for moisture retention and skin care. Their Analyse Me range for anal play, available in both water and silicone bases with comfort-enhancing ingredients like jojoba. Stimulation products that increase sensitivity through natural botanical extracts like ginkgo and ginseng. And delay products for lasting longer - including the only delay spray on the market formulated without lidocaine or benzocaine.

Pjur Original (silicone-based) is ideal for extended sessions, massage, and water play - just a few drops provides long-lasting lubrication. Pjur Aqua (water-based) suits everyday use and is compatible with all toy materials including silicone. For anal play, the Analyse Me range provides extra comfort - the water-based version works with butt plugs and prostate massagers, while the silicone version offers marathon-level staying power. The concentration means you genuinely need very little - start with a drop or two and add more as needed.

Pjur Aqua rinses away with water. Silicone-based Pjur products need warm water and mild soap. Neither formula stains fabric or bedding. Store bottles upright at room temperature, away from direct sunlight. The shelf life is typically three years from manufacture. Pjur's formulas contain no perfumes, synthetic flavourings, or preservatives that might cause reactions, making them suitable for sensitive skin and daily use.

Pjur's medical device classification means their lubricants undergo testing far more rigorous than standard cosmetics. Every ingredient is dermatologically tested for skin compatibility. Their silicone formulas use only the highest-grade silicone molecules - larger than skin pores, so they sit on the surface providing lubrication without being absorbed. The water-based range incorporates hyaluronan, which binds water to create tiny moisture cushions that boost the lubricating effect and actually care for intimate skin. No animal testing, no parabens, no glycerin in most formulas, and entirely manufactured in Germany under pharmaceutical-level quality controls.

Browse our Pjur collection in lubes and essentials. For a first purchase, Pjur Original is the flagship - one bottle demonstrates immediately why medical-grade silicone lubricant feels different. If you prefer water-based or use silicone toys, Pjur Aqua delivers the same quality philosophy in a toy-compatible formula. The Analyse Me range is excellent for anyone exploring anal play, providing genuine comfort rather than just basic lubrication.

Pjur costs more per bottle than supermarket lubricant, but the concentration difference is substantial - a few drops of Pjur Original outlast a generous amount of budget silicone lube. There's no sticky residue, no drying out mid-session, no chemical smell. The medical-grade ingredients mean fewer irritation risks for people with sensitive skin. And because Pjur formulas are so concentrated, a single bottle lasts far longer than its size suggests. For lubricant quality, the gap between Pjur and basic alternatives is arguably wider than in any other product category in the bedroom.