Privacy Policy UK | The Loving Company
Last updated: 1 February 2025
Overview of Our Privacy Policy
At The Loving Company, we take privacy, data protection, and secure shopping seriously. This Privacy Policy UK explains how we collect, use, and protect your personal information in compliance with the UK GDPR and the Data Protection Act 2018. By shopping with us, you trust us with your data, and we are committed to handling it responsibly, securely, and transparently.
Who We Are
Company: TLCUK Ltd T/A The Loving Company
Company No: 16067964
VAT No: GB489615143
Address: Lytchett House, 13 Freeland Park, Wareham Road, Poole, Dorset, BH16 6FA
We are the Data Controller responsible for processing personal data collected via our Website and e-commerce platform.
What Personal Data We Collect
Information you provide directly
- Account registration: name, email, phone number, password, billing/shipping address
- Order processing: payment details (processed securely by third-party providers), shipping address
- Customer support: contact details and any information you provide when communicating with us
Information collected automatically
- Device & usage data: IP address, browser type, operating system, referring URLs, website activity
- Cookies & tracking technologies: preferences, login status, shopping cart contents (see our Cookie Policy)
Information from third parties
- Payment providers (e.g. PayPal, Stripe): transaction confirmations
- Marketing partners: if you have consented for your data to be shared with us
How We Use Your Personal Data
- Process & fulfil orders (including payments, shipping, and returns)
- Provide customer support and respond to inquiries
- Send transactional emails (order confirmations, delivery updates)
- Personalise your shopping experience
- Improve Website performance through analytics
- Conduct marketing & promotions (if you have opted in)
- Ensure security & prevent fraud
- Comply with UK legal obligations (tax & regulatory requirements)
Legal Bases for Processing Your Data
| Processing orders & payments | Contractual necessity |
| Customer support | Legitimate interest |
| Marketing communications | Consent |
| Website analytics & cookies | Consent (except essential cookies) |
| Fraud prevention & security | Legitimate interest |
| Compliance with legal obligations | Legal requirement |
Marketing Preferences & GDPR Rights
We only send marketing emails if you have opted in. You can unsubscribe at any time by:
- Clicking “Unsubscribe” in any marketing email
- Emailing us at support@thelovingcompany.com
We never sell your data to third parties.
Who We Share Your Data With
| Payment providers (e.g. PayPal, Stripe) | Secure payment processing |
| Shipping partners (e.g. DHL) | Order fulfilment & delivery |
| Analytics tools (e.g. Google Analytics) | Website performance monitoring |
| Marketing platforms (e.g. Klaviyo, Meta Ads) | Email & advertising campaigns |
| Regulatory authorities | If required to do so by law |
International Data Transfers
If we transfer data outside the UK, we use safeguards such as UK adequacy regulations or Standard Contractual Clauses (SCCs) under UK GDPR.
Data Retention & Storage
We retain your personal data only as long as necessary to provide services, comply with legal obligations, and resolve disputes. When data is no longer needed, it is securely deleted.
Your Data Protection Rights
- Access – request a copy of your data
- Rectification – correct inaccuracies
- Erasure – request deletion where possible
- Restrict processing – limit certain uses
- Data portability – transfer your data to another provider
- Object – stop processing for direct marketing
Email support@thelovingcompany.com to exercise your rights. We respond within one month.
Security Measures
- SSL encryption for secure transactions
- Strict access controls
- Regular audits and vulnerability testing
No system is 100% secure. Use strong passwords and keep your account details private.
Children’s Privacy
Our Website is not intended for users under 18. We do not knowingly collect data from minors.
Third-Party Links
Our Website may contain links to external sites (e.g. payment gateways). We are not responsible for their privacy practices—please review their policies separately.
Updates to This Privacy Policy
This Privacy Policy UK may be updated periodically. The most recent version will always be available on our Website.
Contact Us About This Policy
The Loving Company
TLCUK Ltd
Lytchett House, 13 Freeland Park, Wareham Road, Poole, Dorset, BH16 6FA
📧 support@thelovingcompany.com
