The Loving Company Cookie Policy
Effective Date: 20 August 2025
The The Loving Company Cookie Policy explains how we use cookies and similar technologies to improve your experience on thelovingcompany.com. This policy is designed to comply with UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).
We believe transparency is key. This page outlines what cookies are, how they are used, the choices you have, and how they affect your shopping experience. Whether you are browsing for the first time or returning as a loyal customer, this Cookie Policy ensures you stay informed and in control.
What Are Cookies and Why They Matter
Cookies are small text files placed on your device when you visit a website. On our site, cookies make it possible to add products to your cart, keep you logged in, remember your preferences, and personalise your browsing experience. They also help us understand how customers use our site, which allows us to improve performance, content, and navigation.
In addition to cookies, we use similar technologies like pixels and local storage. These work behind the scenes to help deliver a seamless and secure shopping experience on The Loving Company website.
Your Consent and Control
We only set non essential cookies, such as analytics and advertising, after you provide consent via our cookie banner. You can change or withdraw this consent at any time through the banner or your browser settings. Essential cookies, which enable site functionality such as checkout and login, will always be active.
If you prefer not to accept cookies, you can adjust your browser settings to block them. Please note that doing so may limit certain site features, such as wish list saving, checkout, and personalised recommendations.
Types of Cookies Used on The Loving Company Website
- Strictly Necessary Cookies: Enable core functions like the shopping cart, checkout process, and secure account login.
- Performance & Analytics Cookies: Collect data on how visitors use the site, helping us improve functionality and design. These are only activated with your consent.
- Functional Cookies: Remember preferences like language, currency, and display settings for a more personalised experience.
- Advertising & Targeting Cookies: Provide relevant marketing content and track the performance of our campaigns. These may be set by trusted third party partners.
Examples of Cookies We Set
woocommerce_cart_hash&woocommerce_items_in_cart: Enable shopping cart functionality.wp_woocommerce_session_*: Stores a unique ID to retrieve your cart data.- Google Analytics (
_ga,ga*): Tracks site usage with IP anonymisation. - Meta Pixel (
_fbp): Used for ad delivery and retargeting.
Third-Party Cookies and Data Sharing
We may use third party services like Google Analytics and Meta Pixel to measure performance and deliver relevant advertising. These tools are only activated after your consent and are subject to the providers’ privacy policies. You can learn more about how these companies use data here:
Managing Your Cookie Preferences
You can review or change your cookie settings anytime by reopening our cookie banner or through your browser’s privacy settings. Additionally, you can manage advertising preferences through external resources like YourOnlineChoices UK.
Keeping Your Data Safe
The The Loving Company Cookie Policy forms part of our wider commitment to data privacy. For details about how we store and process your personal data, please read our Privacy Policy. We regularly review our cookie practices to ensure they align with legal requirements and industry best practices.
Frequently Asked Questions About Cookies
Do I have to accept cookies?
No, you can reject non essential cookies at any time. However, rejecting essential cookies may affect how our website works.
How often is The Loving Company Cookie Policy updated?
We review and update this policy whenever we introduce new technologies, tools, or services. Please check the effective date above to ensure you’re reading the latest version.
Contact Us
If you have any questions about cookies, your data, or this policy, contact our support team at [email protected]. We’re here to help you understand your rights and how we protect them.
