Water Based Lubes
If you only ever buy one lube, buy a water-based one. They work with every toy material we stock, including silicone, glass, and metal; they are safe with latex condoms; they wash off cleanly with water and do not stain sheets. The whole rest of our lubes and accessories range exists for specific cases; this category is the everyday workhorse.
What to look for. Glycerin free formulas are gentler for people prone to thrush. Paraben and fragrance free formulas are gentler for sensitive skin generally. Thicker water-based lubes (sometimes called gel) hold longer and are useful for anal play; thinner ones are silkier for partnered penetrative sex. Hybrid water plus silicone lubes last noticeably longer than pure water lube but break the silicone toy compatibility, so check the bottle.
The downside. Water-based lube absorbs into skin and dries out faster than silicone or oil lube. The fix is simple: re apply, or add a few drops of water to revive the original layer rather than reaching for fresh lube. A pump bottle next to the bed solves this fastest.
Brands stocked. Sliquid, Pjur, Astroglide, ID, System Jo, Wicked, plus our own house bottles. Sizes from travel sachets to one litre commercial bottles.
Storage. Cool, dark, out of direct sunlight. Most water-based lubes have a 30 to 36 month shelf life unopened, 12 months once opened.
Plain unbranded packaging, billed as TLC Ltd. Free UK delivery on orders over £50.
Showing 1–44 of 45 results
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Easyglide Water Based Lubricant
Price range: £5.95 through £33.95 (incl. VAT)1000ml1000ml150ml150ml500ml500mlSelect options This product has multiple variants. The options may be chosen on the product page -

Fist It Numbing Gel Water Based Lubricant 100 ml
£10.95 (incl. VAT) -

Fist It Numbing Gel Water Based Lubricant 1000 ml
£41.95 (incl. VAT) -

Fist It Sperm Gel Water Based Lubricant 100ml
£13.95 (incl. VAT) -

Liquid Silk Water Based Lubricant White 250ml
£10.95 (incl. VAT) -

Lubido Water Based Lubricant
Price range: £1.95 through £7.95 (incl. VAT)100ml100ml250ml250ml30ml30ml500ml500mlSelect options This product has multiple variants. The options may be chosen on the product page -

Master Series Jizz Scented Water Based Lube – White, 8 fl.oz
£19.95 (incl. VAT) -

Master Series Jizz Unscented Water Based Lube – 8 fl.oz
£19.95 (incl. VAT) -

Master Series Unscented Jizz Body Glide Water Based Lubricant
£28.95 (incl. VAT)16floz16floz34floz - Out of Stock34flozSelect options This product has multiple variants. The options may be chosen on the product page -

Me You Us Aqua Slix Warming Water Based Lubricant – Transparent, 100ml
£4.95 (incl. VAT) -

Me You Us Aqua Slix Water-based Lubricant Transparent 250ml
£4.95 (incl. VAT) -

Me You Us Silk Slix Water Based Lubricant Pump Bottle White 250ml
£5.95 (incl. VAT) -

Pjur Aqua Water Based Lubricant 100ml
£8.95 (incl. VAT) -

Pjur Aqua Waterbased Lubricant
Price range: £4.95 through £19.95 (incl. VAT)250ml250ml30ml30mlSelect options This product has multiple variants. The options may be chosen on the product page -

Pjur Back Door Moisturising Waterbased Lubricant 100ml
£12.95 (incl. VAT) -

Pjur Back Door Moisturising Waterbased Lubricant 250ml
£28.95 (incl. VAT) -

Pjur Basic Water – Based Lubricant – Transparent, 100ml
£6.95 (incl. VAT) -

Pjur Med Natural Glide Water Based – Transparent, 100ml
£11.95 (incl. VAT) -

Pjur My Glide Water Based Lubricant – Transparent, 100ml
£12.95 (incl. VAT) -

Pjur Woman Aqua Water Based Lubricant – Transparent, 100ml
£8.95 (incl. VAT) -

Pjur Woman Lust 15ml
£25.95 (incl. VAT) -

Pjur Woman Lust Intense 15ml
£27.95 (incl. VAT) -

Pjur Woman Nude 30ml
£5.95 (incl. VAT) -

Prowler Red Cum Water Based Lube
£5.95 (incl. VAT)100ml100ml250ml - Out of Stock250mlSelect options This product has multiple variants. The options may be chosen on the product page -

Prowler Red Water Based Lube
Price range: £5.95 through £7.95 (incl. VAT)100ml100ml250ml250mlSelect options This product has multiple variants. The options may be chosen on the product page -

S-Line Can I Pet Your Pussy Water Based Masturbation Lubricant – 100ml
£11.95 (incl. VAT) -

S-Line Fancy A Shag Water Based Extra Thick Lubricant – 100ml
£11.95 (incl. VAT) -

S-Line Fuck Me Like 2020 Water Based Lubricant – 100ml
£11.95 (incl. VAT) -

S-Line Love Your Pole Water Based Masturbation Lubricant – 100ml
£11.95 (incl. VAT) -

S-Line Soak It And Poke It Water Based Extra Thick Lubricant – 100ml
£11.95 (incl. VAT) -

S-Line Squirt Me All Over Water Based Lubricant – 100ml
£11.95 (incl. VAT) -

Super Slik Waterbased Lubricant Transparent 250ml
£6.95 (incl. VAT) -

Swiss Navy 4 In 1 Chocolate Sensation Flavoured Water Based Lube – 4 fl.oz
£15.95 (incl. VAT) -

Swiss Navy 4 In 1 Mango Flavoured Water Based Lube – 4 fl.oz
£18.95 (incl. VAT) -

Swiss Navy 4 In 1 Watermelon Flavoured Water Based Lube – 4 fl.oz
£15.95 (incl. VAT) -

Swiss Navy 4 In 1 Wild Passion Fruit Flavoured Water Based Lube – 4 fl.oz
£15.95 (incl. VAT) -

Swiss Navy Essentials Variety Pack, Silicone Lube, Water-Based Lube & Toy/Body Cleaner – 3 x 1 fl.oz
£20.95 (incl. VAT) -

Swiss Navy Naked All Natural Water-Based Lubricant
Price range: £9.95 through £21.95 (incl. VAT)2fl.oz2fl.oz4fl.oz - Out of Stock4fl.oz8fl.oz8fl.ozSelect options This product has multiple variants. The options may be chosen on the product page -

Swiss Navy Premium Water Based Lubricant
Price range: £12.95 through £18.95 (incl. VAT)4floz4floz6floz - Out of Stock6floz8floz8flozSelect options This product has multiple variants. The options may be chosen on the product page -

Swiss Navy The Weekend Fun Pack Sensual Arousal Gel & 2 Water-Based Lubes – 3 x 1 fl.oz
£20.95 (incl. VAT) -

Swiss Navy Warming Water Based Lubricant 2oz
£9.95 (incl. VAT) -

Swiss Navy Water Based Lubricant
£6.95 (incl. VAT)1floz1floz3floz - Out of Stock3flozSelect options This product has multiple variants. The options may be chosen on the product page -

Swiss Navy Water Based Lubricant 16oz
£30.95 (incl. VAT) -

Swiss Navy Water Based Lubricant 2oz
£8.95 (incl. VAT)
Water-Based Lube: The All-Rounder Everyone Needs
If you only buy one lube, make it water-based. It's compatible with every toy material including silicone, safe with every type of condom, easy to wash off, won't stain your sheets, and works for every kind of sex. It's the default recommendation for a reason. The only trade-off is that it dries out faster than silicone or hybrid alternatives, which means you may need to reapply during longer sessions. A small price for total compatibility.
What Is Water-Based Lubricant?
Water-based lube uses water as its primary ingredient, combined with thickening agents and sometimes glycerin for a smoother feel. The formula is designed to mimic natural lubrication. It absorbs into the skin over time, which is why it needs reapplication but also why it cleans up so easily. Higher-quality formulations use plant-based thickeners and avoid glycerin, parabens, and artificial preservatives for a cleaner, more body-friendly product.
Using Water-Based Lube
Apply generously to yourself, your partner, or your toy. Reapply when things start to feel dry or sticky. Adding a few drops of water to existing lube can reactivate it without needing to apply more from the bottle, which is a useful trick during sex. For toy use, water-based lube is always the safe choice because it won't damage any material. For anal play, consider a thicker anal-specific water-based formula that stays in place better.
Cleanup and Storage
Washes off with warm water. No soap needed. Doesn't stain sheets or clothing. Doesn't leave residue on skin. This ease of cleanup is one of the main reasons water-based lube is so popular. Store the bottle upright in a cool place and check the expiration date.
Why Water-Based Is the Default Choice
Universal compatibility is the headline. Water-based lube works with silicone toys, latex condoms, non-latex condoms, glass toys, metal toys, TPE toys, and every other material you'll encounter. No checking compatibility charts. No worrying about damaging your toys. No degrading condoms. It just works with everything.
It also feels the most natural. Water-based lube's texture is closest to the body's own lubrication, which means it enhances the natural feeling rather than changing it. For people who want lubrication without noticeably altering the sensation of sex, water-based is the right choice.
Getting the Best from Water-Based Lube
The reactivation trick is the single best tip for water-based lube users. When the lube starts getting tacky, add a few drops of water (from a glass by the bed, a damp hand, or a spray bottle) rather than reaching for the lube bottle. The water rehydrates the lube and restores the slickness instantly. This significantly reduces the amount of lube you use and minimises interruptions.
Keep a pump bottle rather than a squeeze bottle. One-handed operation means you can add lube during sex without stopping what you're doing. Small detail, big difference.
Budget vs Premium Water-Based Lubes
The difference between a £3 water-based lube and a £12 one is real and immediately noticeable. Budget lubes tend to get sticky within minutes, feel thin, and may contain glycerin which can cause yeast infections in some people. Premium lubes from brands like Sliquid, System JO, and Liquid Silk use better base ingredients, feel smoother, last longer before drying, and are glycerin and paraben-free. For something applied to your most sensitive skin, the ingredient quality is worth the modest price increase.




