Male Sex Toys

The market for male sex toys has grown massively in the last few years, and it's not hard to see why. The products are better, the stigma is fading, and more men are realising that their hand isn't the only option.

We stock everything from simple strokers and cock rings to app-controlled prostate massagers and automatic masturbators. All body-safe materials, all from brands with proper reputations. This guide covers the main types, how to use them, and how to look after them so they last.

It's a broad category, so let's break it down into the main types.

Masturbators and strokers are the biggest group. These are sleeve-style toys with textured internal channels that simulate oral, vaginal, or anal sex. Some are open-ended (strokers), some are closed (masturbators). They range from simple pocket-sized sleeves you squeeze in your hand to full-sized automatic devices with suction, heating elements, and multiple vibration modes. Brands like Fleshlight, Doc Johnson, and Satisfyer Men dominate this space.

Cock rings fit around the base of the penis (or around both the penis and testicles) and restrict blood flow slightly, which can make erections firmer and help you last longer. Vibrating cock rings add clitoral stimulation for your partner during penetrative sex, which makes them one of the most popular couples' toys going.

Prostate massagers are curved toys designed to hit the prostate gland (the P-spot), which sits a couple of inches inside the anus towards the belly button. Prostate stimulation can produce very intense orgasms that feel quite different from penile ones. Lots of men who've never tried anal play are surprised by how much they enjoy it.

Pumps use suction to draw blood into the penis, creating a temporary increase in size and firmness. They're mainly used as foreplay tools or for men dealing with erectile difficulties, and they're sometimes recommended by GPs as a non-medical option.

Strokers and masturbators: apply a good amount of water-based lubricant to yourself and inside the sleeve. Lube is what makes these toys feel realistic rather than like a rubber tube. Go generous with it. For closed-end masturbators, covering or uncovering the air hole at the end changes the suction level. It's a small thing but it makes a big difference to how it feels.

Cock rings: put it on when you're semi-erect, not fully hard (you'll struggle to get it on otherwise). Stretchy silicone rings are the easiest to start with because they're forgiving on fit. If it feels uncomfortable or you start losing sensation, take it off. A cock ring should feel snug, not painful. Don't wear one for longer than 20 to 30 minutes at a time.

Prostate massagers: lube is absolutely essential here. The anus doesn't produce any natural lubrication, so you need plenty of water-based lube on both the toy and yourself. Insert slowly, angled towards your belly button. The prostate feels like a walnut-sized bump through the front wall of the rectum. Once you find it, gentle rocking or vibration tends to work better than thrusting. Give yourself time. Prostate orgasms often build gradually and feel very different from what you're used to.

For all anal toys, a flared base is non-negotiable. The rectum creates suction and can pull objects in. Every anal toy we sell has a flared base, T-bar, or retrieval cord specifically to prevent this.

Male sex toys tend to have more nooks and crannies than other toys, especially strokers with textured internal channels. That makes cleaning them properly even more important.

Strokers and masturbators: rinse the inside thoroughly with warm water straight after use. Get all the lube and fluid out. Then wash with mild, unscented soap or toy cleaner, rinse again, and shake out the excess water. The tricky bit is drying the inside. Turn it inside out if you can, or use a microfibre cloth pushed into the channel. Don't store it damp, because that's how mould starts. Some people dust the inside lightly with cornstarch (not talcum powder) to keep the material from getting tacky.

Silicone cock rings and prostate massagers are much easier. Warm water and soap, dry with a cloth, done. If they're fully waterproof you can rinse them under the tap. Silicone can also be boiled for full sterilisation if you share toys with a partner.

TPE and cyberskin toys (common in realistic strokers) are porous, so they can't be fully sterilised. Clean them thoroughly every time and replace them when they start to discolour or develop an odour. Using a condom inside the toy makes cleanup much faster and extends the life of the sleeve.

They feel better than your hand. This is the obvious one, but it's true. A textured stroker with lube creates sensations that your hand simply can't replicate. Men who've been masturbating the same way for 20 years are often surprised by how different a good toy feels. And varied stimulation is genuinely good for your sexual health because it stops you becoming too accustomed to one specific grip and pressure (sometimes called "death grip syndrome").

They can help you last longer. This sounds counterintuitive, but hear us out. Strokers let you practise controlling your arousal in a more realistic way than your hand does. Some are designed specifically for stamina training, with intense textures that teach you to manage stimulation without finishing too quickly. Cock rings help with endurance too, by keeping blood in the erection.

Prostate play is genuinely good for you. Regular prostate massage improves blood flow to the gland and some urologists suggest it can help with prostatitis symptoms. The orgasms are also a completely different experience from penile orgasms. Full-body, slower to build, and often more intense. It's worth trying at least once.

They're great for couples. Vibrating cock rings consistently rank as one of the top couples' toys because they stimulate both partners during sex. Using a stroker on your partner as foreplay can be a fun change of pace. And introducing prostate play into a relationship often opens up conversations about pleasure that benefit both people.

Invest in good lube and use loads of it. The single biggest improvement you can make to any male sex toy is using more lubricant. Water-based is safest for all materials. Apply it to yourself and to the toy. Reapply during longer sessions. It makes everything feel more realistic and more comfortable.

Warm your toys up. Running a stroker under warm water for a minute before use makes a massive difference. Cold silicone or TPE against warm skin isn't pleasant. Some higher-end masturbators have built-in heating, but a warm tap works just as well.

Try things you wouldn't normally try. If you've only ever used strokers, give a cock ring a go next time you're with a partner. If you've never tried prostate stimulation, a small beginner-friendly massager with a gentle vibration setting is a low-pressure way to find out if you like it. The men who get the most out of this category are the ones who stay curious.

Don't ignore the settings. Vibrating toys usually have multiple patterns and speeds. It's tempting to just stick it on high, but the pulsing and escalating patterns often feel more interesting over a longer session. Experiment with them.

Male sex toys have probably the widest price range of any category. You can spend £8 on a basic sleeve or £200 on a fully automatic masturbator with Bluetooth and a warming function. So where's the value?

Under £20: simple open-ended strokers and basic cock rings. These are fine for trying things out and seeing what you enjoy. Material quality varies, so stick to known brands. Disposable or semi-disposable toys live here too.

£20 to £50: this is the sweet spot. You get proper silicone or high-quality TPE, rechargeable vibrating cock rings, mid-range strokers with realistic textures, and entry-level prostate massagers. Most people are genuinely happy here.

£50 to £100: premium strokers like the Fleshlight range, app-controlled prostate massagers from Satisfyer, and multi-function cock rings with remote control. Better motors, more features, longer-lasting materials.

Over £100: automatic masturbators with suction and vibration, high-end prostate toys, and premium sets. These are luxury items. They're impressive, but a £35 stroker with good lube will still get the job done brilliantly.

The most important thing at any price is material safety. Medical-grade silicone and body-safe TPE are what you're looking for. We don't sell anything that isn't body-safe.